Break Free

This moving vignette about a older man “trapped” in a retirement home was made by West German film student Eugen Merher. 

adidas break free commercial, nursing home, retirement home, older man, former runnerMerher’s video captures the emotions of a former runner and senior citizen, whose spirit and body are revived by the discovery of an old pair of sneakers (Adidas). His fellow nursing home inhabitants become his supporters in his fight for freedom and life. Merher demonstrates the power and beauty of the human spirit inside us at every age.

Apparently the video was sent to Adidas marketing department and they ignored it. We love it! What do you think?

More of budding director Eugene Merher’s works can be seen on his website, eugen-merher.com.

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